Side view of a purple CTA bus wrapped in Columbia College Chicago’s ‘Shape What’s Next’ Pride design, with rainbow and trans flag stripes, under a waving rainbow flag

COLUMBIA: PRIDE CAMPAIGN 2022

Columbia College Chicago partnered with the CTA for our presence at the Chicago Pride Parade. For the event, I designed a wrap for a CTA bus (which was used as a cooling station at the parade), digital ads shown at “L” stops, and promotional merchandise that was given away to paradegoers.

Table of Pride giveaways: rows of Columbia-branded sunscreen bottles on carabiners, clear hand fans, and stacks of rainbow-wave stickers

Paradegoers picking up Columbia sunscreen, fans, and stickers at the giveaway table on the parade route

Paradegoer reacting with delight while reaching for Columbia-branded sunscreen at the giveaway table

Digital ad on an “L” station kiosk featuring a Columbia student and her quote about not having to censor herself at Columbia, as two people look on

Digital ad on an “L” station kiosk reading ‘Celebrate Chicago Pride Month’ beside a rainbow wave, with colum.edu/pride

The wrapped Columbia Pride bus parked along the parade route as a cooling station, with a crowd gathered at its front door

Photos by Julie Lucas

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Graphic Content

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Various printmaking